On this course you will develop your understanding of the modern media. You will study a wide range of media: film, radio, television and print. This course combines analysis of key media texts with the creative production of media texts.
Unit 1: Individual Portfolio - This unit involves the exploration of the key concept of representation. You will consider the way, for example, gender, age and ethnicity are represented in such media as documentary, soap operas and advertising. It also offers the opportunity to demonstrate understanding through a production exercise.
Unit 2: Textual and Moving Image Analysis - In Section A you will study Action Adventure films. In the examination you will analyse a 3 to 5 minute clip. In Section B you will study Television Comedy and make a detailed case study of two comedy programmes screened on British television.
Unit 3: Production Portfolio - In this unit you will research, plan and produce your own product. You can choosefrom a wide range of briefs: creating the opening of a film, making a music video, producing a magazine, designing the box of a computer game - to name just some of the options.
By the end of the course, you will have developed your skills in:
- Group work
- Information Communication Technology
A Level Media
On this course you will develop your understanding of the creative media in general and television and film in particular.
You will study the following compulsory units:
1. Pre-Production Techniques for the Creative Media Industries
2. Communication Skills for Creative Media Production
3. Research Techniques for the Creative Media Industries
In addition you will study at least four of these Optional Units:
1. Understanding the Television and Film Industries
2. Film and Video Editing Techniques
3. Writing for Television and Video
4. Film Studies
5. Music Video Production
6. Advertisement Production for Television
7. Social Action and Community Media Production
Unit 26: Film Studies
This unit aims to develop your understanding of how films are created for specific audiences and how they make meaning for those audiences through an exploration of industry practices and the application of a range of
the oretical approaches. The insights which you develop will inform your future production work.
Unit 29: Music Video Production
In this unit you will explore the purpose, styles and conventions of music video. You will then develop, plan and produce a music video.
Unit 30: Advertisement Production for Television
The aim of this unit is to enable you to apply production skills to create an advert for television. You will examine existing television advertisements to investigate how persuasive messages can be constructed. You will then plan and produce an advertisement for television, and evaluate the effectiveness of their finished product.
Unit 31: Social Action and Community Media Production The aim of this unit is to enable you to apply production skills in a community context. You will investigate existing social action and community media products and then apply your understanding through the production of a piece of work with a specific social action and community purpose. Finally, you will evaluate the effectiveness of your
You will also study the following units using the content of the previous units;
Unit 1: Pre Production Techniques for the Creative Media Industries
Unit 2: Communication Skills for the Creative Media Industries
Unit 3: Research Techniques for the Creative Media Industries
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